Noor identity

Is a coffee brand that represents light, connection and belonging, uniting East and West through an authentic and communal ritual. Its visual identity is built on light blue, with gradients inspired by the sunset and copper accents, creating an elegant and timeless atmosphere. The Ethereal typeface embodies this cultural fusion, evoking the Blue Mountains of Jamaica and the Swiss Alps, the brand’s origin and provenance. With a direct, friendly and genuine tone of voice, NOOR creates moments of light, dialogue and unforgettable memories.